The Joomla! User Group Italia promotes Joomla nationwide by spreading knowledge, translating official materials, connecting Italian users with the global project, and facilitating participation in international initiatives. The group’s main activities (support, outreach, translations, testing, FLOSS advocacy), ethical boundaries (no paid services under the JUG name), volunteer commitments, and a strong focus on transparency. The group's core values are openness, collaboration, inclusivity, quality, integrity, and knowledge sharing.