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The English Teacher Collective
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ETC specializes in private tutorials for adults, young adults and children in need of extra support and an individualized approach to language learning.Case Study: The English Teacher Collective web site needed to be appealing to, and usable by, a wide range of English and non-English speakers. Therefore at CartaNova we decided to implement a 'simple & clean' design with clear navigation and natural language use.
The Washington D.C. market for English-language study is a particularly busy one, therefore the site development included an advanced search engine optimization (SEO), particularly for 'private', 'English teacher' and 'tutor' terminology.
We matched this keyword-style SEO with the JoomlaAtWork SEF Patch for Joomla! 1.5 and a simple template design in which standards-compliant HTML is privileged over including more Joomla! extensions or javascript tools.
