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Description: The English Teacher Collective provides customized English language courses for international professionals and families living, working, or studying in the Washington, D.C. metro area.

ETC specializes in private tutorials for adults, young adults and children in need of extra support and an individualized approach to language learning.
Case Study: The English Teacher Collective web site needed to be appealing to, and usable by, a wide range of English and non-English speakers. Therefore at CartaNova we decided to implement a 'simple & clean' design with clear navigation and natural language use.

The Washington D.C. market for English-language study is a particularly busy one, therefore the site development included an advanced search engine optimization (SEO), particularly for 'private', 'English teacher' and 'tutor' terminology.

We matched this keyword-style SEO with the JoomlaAtWork SEF Patch for Joomla! 1.5 and a simple template design in which standards-compliant HTML is privileged over including more Joomla! extensions or javascript tools.

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