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Description: Big Poppa Smokers is a place for outdoor chefs and BBQ enthusiasts to purchase grills, smokers and BBQ accessories as well as share (or maybe even brag about) recipes and grilling tips. Much more than just an e-commerce site, Big Poppa Smokers offers users a recipe exchange, blog and educational video element (Big Poppa TV) that keeps them coming back to the site time and time again.Case Study: San Luis Obispo, Calif. — Big Poppa Smokers launched a completely reinvented online presence and social commerce website designed and developed by HATHWAY, a San Luis Obispo-based web marketing agency. Serving as Big Poppa Smokers’ lead digital agency, HATHWAY created bigpopppasmokers.com as a cooking community with an eye-catching design and full e-commerce functionality.

The driving force and personality behind Big Poppa Smokers is president and CEO, Sterling Ball of Ernie Ball, Music Man fame. Over the past few years, Ball has taken his passion for cooking and transformed it into a successful online business. Bigpoppasmokers.com features American-made grills, smokers and BBQ accessories as well as unique social commerce features such as a recipe share and cooking tutorials.

“We are thrilled with the new site, said Sterling Ball, otherwise known as Big Poppa. “I think it’s beautiful. We’ve got rave reviews. The store is working well and all the stats are up. We’ve improved significantly in the last month since our new site with HATHWAY went live.”

HATHWAY worked with Big Poppa to create an e-commerce site that not only offers its users a place to purchase grills, smokers and BBQ accessories but also a community in which they can exchange cooking and grilling ideas and recipes. Both HATHWAY and Big Poppa creative teams worked to translate Big Poppa’s love of cooking and community across the entire user interface. Built with a mash-up of open source software platforms, Joomla (front-end) and Magento (back-end) to create a seamless and beautiful user experience.