Site Profile
Caiston Elle - Urban Design Apparel
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Caiston Elle carries brands such as Free People Clothing, 7 For All Mankind, Big Star Denim, 1921 Jeans, Funky People, Imhoshion Handbags, Bamboo Footwear, Threads 4 Thought and others. It was important to the client to easily showcase these brands and highlight them in the product listings.Case Study: This site was developed in multiple phases. The site has highly advanced integration between accounting, order fulfillment and social media. Built on the Joomla! 1.5 platform and powered by a custom built version of VirtueMart 1.1.4 we were able to provide the client an e commerce experience that rivals much larger chains.
Phase 1 - Coming Soon Landing Page:
The coming soon page was the first portion of the design process. A landing page that provided e-mail newsletter opt-in was required as the client understood it would take more than a few days to perfect the full site. This mini-site was also built on the Joomla! framework.
Phase 2 - Initial Site Design:
Phase two was the original design of the full site. The client required that the site match (exactly) all other branding. This was accomplished using a full custom graphic design and conversion. Everything - even down to the ONE PAGE CHECKOUT is fully custom. Additionally, the client required wishlist, affiliate, RMA and FAQ system.
Phase 3 - Integration with Accounting/ERP:
The site had to be easily updated and an automated order fulfillment process was required. Additionally, integration with QuickBooks Point of Sale and QuickBooks Premier was required. This was completed with a custom solution through Intuit Developers (on staff with us) and custom VirtueMart setups.
Phase 4 - Integration with Social Networks:
Social Media Marketing is an integral part of the site and the client's marketing plan. Through "share" buttons on every product page and streamlined links to the client's social profiles this was partially achieved. However, the client wanted to go further. So, integration was enabled to allow auto publishing of new products to all social networks. Additionally, special pages were setup to publish as "Tabs" in FaceBook.
Phase 5 - Product Data Feeds:
Phase 5 was the final phase of the project and included developing and distributing product data feeds (automatically) to over 10 different shopping comparison sites. The main one being Google Merchant/Google Base.
In the end, this two-month project was a complete success. The client is so happy that they are considering even further advancing the site and adding more features and abilities!
bypietrg on April 30, 2010
I love this site! It definitely does not look like joomla virtuemart site at all.
I did not know that you could get products into google like that!
What are you using for news?
I did not know that you could get products into google like that!
What are you using for news?
byh2oferko on April 20, 2010
I love your design, and the functions.
However, I do not know if it influences that much on a sites performance on the search engines the W3C invalid markup:
Errors found while checking this document as XHTML 1.0 Transitional!
Result: 440 Errors, 72 warning(s)
However, I do not know if it influences that much on a sites performance on the search engines the W3C invalid markup:
Errors found while checking this document as XHTML 1.0 Transitional!
Result: 440 Errors, 72 warning(s)
Owner's reply
Thank you very much for the kind words! If you do a search through any of the major SE's on the brands or individual products or the company you'll see that SERP is not affected by the validation. However, that being said, it is very important to provide an accessible site to those with disabilities. Screen readers do not have a problem navigating the site and a text-only version is available. This was a compromise for function and design to flow well with accessibility. The various extensions used that create the errors are being further developed to eliminate the errors. Thanks again for the review!